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Caroline LOgan

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Website Launch Day!!

Personal

July 28, 2014

Oh friends! It’s here! It’s LAUNCH DAY!! Ever since I started this journey, I’ve dreamed of the day I could partner with a designer to create a brand that represented who I am. I’ve worked hard the past few years to define my heart and vision within my business, allowing that to influence my work. When I reached the point I was ready to invest in hiring a designer to help me with my rebrand, I knew Krista would be the perfect person to work with!

It’s so fun to look back on the design process and our earliest emails to see how it’s all come to life… these were just a few of the pins from my secret rebrand board on Pinterest…
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Krista also sent over a full questionnaire to better define the direction we were going. Here’s just a snippet…

Q: Is there anything else you think it would be helpful for me to know about you and the brand you’re looking to create? :
A: I love all things southern… specifically Charleston. I’ve always wished I was a southern girl. ;) I love the warmth, the love, the hospitality. The femininity, sophistication, charm, class, and detail in architecture. The heritage, traditions, and deeply rooted faith. I think that has inspired a lot of what I hope my brand to be. I love modern calligraphy, linen texture, milk glass, long veils, big windows, good quotes, pearls, window boxes, green tea, crisp white sheets, cobblestone streets, southern monograms, cozy white cable knit sweaters, embossed lettering, scallop lined paper, and anything with charm. I love a mixture of fonts that are feminine and playful, yet classic and simple.

So much dreaming, defining, & designing brought us here!! And I love how the brand all ties together so perfectly!
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There is one change that came from this rebrand that may be my favorite of all! And that’s the decision to transition from “Carrie Logan Photography” to “Caroline Logan Photography.” I’ve always loved that my parents chose to name me Caroline to remember their newlywed days living in Charleston, South Carolina. I love that along with the rebrand, this decision to change my business name takes another step in better representing who I am within my business!

It’s the greatest reward to today launch a brand I’m so proud of! It’s surreal to see it LIVE and finally get to share this new space with you…!! I can’t wait for you to take a look around!
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But before you do… to say a small thank you and to help celebrate this exciting launch, I’m hosting a little giveaway! And it only feels fitting for that to be to one of my favorite places… a $25 gift card to J.Crew. :) To enter, like this Facebook post (find the button in the bottom left corner), then use the form below for additional entries! The giveaway will end at 11:59 PM on August 1st and I’ll announce the winner here the following Monday! Thank you so much for celebrating with me!! So many of you have been a huge part of this exciting journey and I feel so grateful for your support!

a Rafflecopter giveaway

  1. I love the new look! It is gorgeous!

  2. Kayla says:

    Good luck with your new website!

  3. Emily says:

    Ohhh, I absolutely love it!! I’ve heard that Krista is absolutely amazing to work with :) You are such an incredible photographer, and I’m so excited to see how your new branding takes you even farther!!

    Emily

  4. Maggie Trice says:

    I LOVE IT! Absolutely stunning, just like you! It is such a great representation of you and your heart! :))

  5. Anthony Rynard says:

    Nice!

  6. Kim says:

    Absolutely love the new blog, you are so talented! :)

  7. Andrea says:

    Everything looks so lovely Caroline!! Happy launch day :)

  8. Jeannine Bonadio says:

    Soft, romantic, and sophisticated. Love.

  9. Emmy says:

    SO PROUD OF YOU! love ya love ya

  10. Kayla Miller says:

    I LOVE the new website Caroline. It is so classy and elegant. It appropriately showcases your amazing work.

  11. Karis Derus says:

    My dearest Caroline!
    What a beautiful revamp of your website! It wholly encompasses your grace and beauty and the work you do!

    I’ve told you this numerous times but I will continue to say that God has given you an amazing eye to see the world through… his own view. He makes beautiful things and has given you the means to capture it to a “T”

    So excited for you and your future!!!
    xoxo
    Karis

  12. Love this Caroline! You are so incredibly talented and I absolutely love your new website! Your vision came together so beautifully and Krista did such an amazing job!!

  13. Vanessa says:

    Umm, I’m completely and totally obsessed with every single part of this. You are the cutest and best little photographer I’ve ever seen and you’re JUST GETTING STARTED. you rock, your website is ON POINT and you’re the sweetest little gem in all the world love ya

  14. Sydney Weit says:

    The new website is absolutely magnificent and totally “you”! The calm, subtle colors and decorative accents add to your professionalism.

  15. Love your new site/rebrand! Just beautiful!

  16. Angie says:

    Your website is simply gorgeous!! I’ve only met you once at the True To You Workshop, but I can totally see who you are coming through in this website. It’s so feminine and classy!

  17. Rachel says:

    Love the new look! So happy for you!

  18. Alison says:

    So stinking proud of you girl!!! I absolutely LOVE the new site!!

  19. Lauren Swann says:

    I’m obsessed!!! So classic and so you!!! Love you!!

  20. Katie says:

    Oh Caroline!! It is absolutely beautiful!!! So very you and so amazingly done! Krista is pretty baller at this ;)

    Love you SO much and so proud of the brand you’ve grown into!!

  21. Brittany Claridge says:

    Looks stunning Caroline! Congrats!

  22. CAROLINE! This is stunning! So you and so perfect. Krista did a fabulous job as always and I couldn’t be happier for you!

  23. Hannah N says:

    Congrats on the beautiful new brand!!

  24. Meredith says:

    I love it! It’s beautiful and I love that you changed it to your full name – very sophisticated :)

  25. Meredith says:

    Everything looks beautiful! I love that you changed the name to Caroline Logan – it matches the sophistication of your new brand!

  26. Madison Short says:

    AHHHHH!!! I love it!!! Your new brand is so sophisticated, classy, polished, sleek—so you!!

  27. Taylor says:

    Love your spirit and the beauty you capture! You are a beautiful person inside and out! Congratulations on your pretty new website!

  28. Rachel K says:

    Congratulations!! This is so beautiful!! It matches your work perfectly!!

  29. Rachel says:

    Oh, this is so very lovely! Congratulations on the new site – it is already brimming over with stunning images! I do think you’ve welcome your web guests with the greatest of Southern hospitality and love. We provide the sweet tea, you provide the beauty!

  30. Sabrina says:

    Caroline, it’s so beautiful, and lovely, and inviting… just like you! It fits you perfectly and I’m so excited for you!!

  31. Katie says:

    So beautiful, Caroline! I’m so happy for you! Your new brand is stunning!! :)

  32. Briana says:

    I love your new website!

  33. Jacquelyn Zliczewski says:

    This is beautiful! Love this and so proud on how far you have come!!

  34. Jacquelyn Zliczewski says:

    This is beautiful! I love it! It’s so exciting to see how far you’ve come! Praying for continuing future success!

  35. Stephen says:

    It’s about time lovely!

  36. Dave says:

    When I grow up, I want to be talented like Caroline. Way to rock the branding friend, congrats!!

  37. Brittney says:

    This is just so perfectly you and completely beautiful! I’m in love with it sweet girl! Congratulations!! Miss you terribly! :)

  38. Tara says:

    I absolutely adore your new site!! Congratulations on the launch – I know it’s been in the works for some time :)

  39. Allie says:

    Eeeek! So excited for you! The site looks beautiful and it is SO “Caroline” :) LOVE!

  40. Addie says:

    Gorgeous website! Krista always does an absolutely STUNNING job! :)

  41. Cynthia says:

    Love.

  42. Nicole Greiner says:

    You are very talented and I have enjoyed looking at your photos!!

  43. Corinna says:

    The “It’s” section almost had me in tears :) Love it!

  44. rachel says:

    GIRL! This is just darn gorgeous! CONGRATS!!!!

  45. Amy Pham says:

    GORGEOUS Caroline! It looks like all your hard work has paid off, the new site is awesome! I just love all your work & I feel so blessed to have you as our photographer! :) xo

  46. Alysha says:

    Loving the new website :) Great job!! Looks so lovely!

  47. tami says:

    Your new site is exquisite, Caroline! We all appreciated your sweet spirit, artistic eye for detail and special moments, and accommodating professionalism at Adam & Karis’s wedding, and I have been a fan ever since! Blessings on your future endeavors.

  48. Erin says:

    Okay, I pretty much love everything about this! I’m loving the new look, it definitely fits you well :) Keep doing what you’re doing because you ROCK at it!

  49. Grace says:

    J. Crew is the bomb. Can’t get enough of that store!

  50. Becky :) says:

    yayay! its finally here! (insert too many exclamation points & smiley faces here!) everything about this is beautiful, precise and classic! your talent is phenomenal. i believe wholeheartedly in what you do and who you are!! congratulations on this new season of seeing even more dreams become a reality!!! xoxo!

  51. Awwww, yay! So happy for you, and congrats on the new site! It’s lovely!

  52. Anna Tidmore says:

    LOVE the new branding!! And the name change! :)

  53. Olivia Green says:

    The new look looks gorgeous.
    Keep up the good work, Caroline.

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